Intellectual Property Fundamentals
Intellectual Property Fundamentals Training courses are designed to give your workforce a basic working understanding of the nature of intellectual property assets, how to protect these assets, why these assets are important to business, and what is expected of all company personnel. This curriculum/course explains the fundamental principles and business value of patents, trade secrets, trademarks, and copyrights and the protections each provides.
Business Importance of Intellectual Property
Intellectual property is commonly referenced in business based on its economic value. The Business Importance of Intellectual Property course is designed to teach the learner to recognize the importance and value of intellectual property to businesses and their consumers. Additionally, the learner will gain an understanding of the origins of innovation and methods a company can use to monetize its intellectual property to increase revenue.
We interact with patented products daily. Many times, it’s the unique product functionality or services offered that we benefit from. Patents enable inventors to protect their technology and process innovations. They are the lifeblood of most technology-driven companies, enabling them to establish a competitive advantage and drive business growth.
The Patent Fundamentals course explains the fundamental principles and the protections patents provide. This course will teach you the various types of patents, the subject matter that is patentable, how to determine if an idea is patentable, and the importance of patents for an organization to gain a sustainable competitive advantage and positive business results.
Trade Secret Fundamentals
In business, working with third-party organizations is a necessity, and the use of social media is commonplace. Therefore employees must be aware of guidelines for handling company trade secrets. The Trade Secret Fundamentals course explains the fundamental principles of trade secrets and the advantages of trade secret protection. Employees will learn the strict criteria to protect and enforce a trade secret using relevant scenarios and examples.
Corporate and product brands provide powerful marketing impact and are protected by trademarks. It’s how most people identify products and services. We know our favorite companies and products by their trademarks and brand names. As a result, these marks can be highly valuable to the business.
The Trademark Fundamentals course explains the fundamental principles of trademarks, as well as their protections. Students learn the range of trademark types, how to avoid confusing trademarks, and the importance of legal protection. The employees will learn how trademark protection strengthens a business’s products and services.
Copyright protection enables authors and creators to protect their creative expressions. This course explains the fundamental principles of copyrights, as well as the protections provided by them.
The Copyright Fundamentals course will teach students about the protection concept and the importance of copyrights for an organization. Employees will be able to define what a copyright is and the benefits of copyright protection. Additionally, they will be able to describe examples of what copyright protects.
Additionally, the Copyright Fundamentals course will clarify the critical elements of copyright protection practices that most corporations adhere to so that employees will understand the importance of handling and protecting copyrighted materials.
The ipPerformance Training Difference
ipPerformance believes intellectual property training is essential to increasing business value and reducing risks. We combine seasoned subject matter experts with our instructional design methodology to develop interactive, engaging, and adaptable courses to reinforce an IP-driven culture.