Business Importance of Intellectual Property

Intellectual Property plays a key role in all business endeavors. “Large or small.” Regardless of industry. Intellectual property assets create business value and sustainable competitive advantages for a company. Most importantly, these assets influence consumers’ confidence and buying decisions. Companies and consumers rely on intellectual property to differentiate between companies, products, and services and make choices. Regardless of the job function, everyone handles intellectual property assets. The Business Importance of Intellectual Property course explores the business perspective of value protection and creation and the consumer perspective of gaining greater value due to intellectual property assets.

Employees will learn about the business value and underlying principles of intellectual property assets.

After completing the Business Importance of Intellectual Property course, learners will be able to:

• Define intellectual property
• Explain why intellectual property is important to a business
• Describe how intellectual property affects consumers’ buying decisions
• Explain how protecting innovation led to improvements and innovations
• List sources of innovation
• Explain the value chain of business value and technology
• Describe the types of intellectual property assets
• Explain the benefits of intellectual property protection